Creating a consistent visual theme across this series of advertisements while utilizing the client’s existing background graphic was the task on this project. The oval “spotlight” places strong visual emphasis where it belongs – on the ad copy.

“Hundreds of products in stock, ready to ship” is the message our client needed it’s customers to learn. We designed this campaign start to finish, creating the headlines, writing the copy and designing the graphics.

Differentiating yourself in a crowded market is never easy, so when this Manhattan printer asked us to help we jumped at the chance. We explored the ways our client distinguished themselves from the competition: service, expertise, response time, innovative thinking and more. Designed as a series, each postcard features a key individual’s story about why doing business with our client is the smart choice.

Keys are rarely thought about until you lose one, or need a duplicate – then they become a big deal. Our job was to create copy and designs that focused on the largest prospective markets for the client’s new in-supermarket key duplication centers. We created three postcards, each speaking directly to the recipient’s needs and wants.

We relied on Cowles Graphic Design for fresh ideas, sharp graphics, and get-to-the-heart-of it copywriting. They delivered on time, on target, and on budget. We appreciated their commitment to understanding our business before the first ideas were submitted for review. We plan to use them for future programs.

Program Development Manager, Hy-Ko Products Company

Comic book-style panels tell the story of this software product designed to limit computer use by children. The format is fun and intriguing enough to elicit a second glance from the real customers, parents, which is more than can be said of most blind mailings.

A theater full of happy parents and children is portrayed by commissioned artwork appearing on the face of this promotional card. Whimsical fonts and bright colors help the reverse appear fun and easy to read, even when filled with a busy schedule.

A beautiful woman who can also sing makes advertising her latest album release a slam dunk. We incorporated elements from the client’s website to provide brand continuity. Pains were taken to ensure the knockout type would remain readable even in the smallest sizes used on this self-mailer.

Headline, benefit and call to action, all in a clean and unambiguous format on the face of this handout postcard. The viewer who qualifies him or her self is bound to flip over the card to learn more about the classes. Each side’s headline captures the viewer’s attention and the accompanying copy pulls them into the offer.

Shameless self-promotion is the objective of this handout distributed at networking events. The headline and questions on the reverse are intended to make the reader think about their own marketing collateral, and whether or their business is well served by it.

Advancing pharmaceutical research and development processes is hardly an exciting concept. These ads don’t address the process, they engage the reader by calling attention to the results. Each graphic ties to a story of how normal lives are made better by the client’s efforts.

The “Make a Face” game with sliding pieces inspired the concept for this ad. Viewers of this page quickly grasp the idea of sliding various components under the red frame, thereby building their own chimney lining system. Competing vendors who’ve tried to illustrate the same concept mire prospects in boring flow charts or confusing arrow-laden diagrams.