Print or Electronic Media?
A newsletter destined for an e-mail readership has different design considerations from one to be printed and delivered via snail-mail. Postcards are highly cost-effective marketing tools that could serve double-duty as e-mail ads. Sales sheets work when printed and when viewed on-screen as Acrobat files.
Your business can probably benefit from designs that are flexible enough to allow distribution both in print and as electronic files. We're equally skilled in designing for both formats. You can often increase the ROI of your marketing dollars with just a few simple design tweaks that we can suggest.
Advertisements
Magazines, newspapers, business directories, postcards – If your business markets a product or service, we can help you create compelling ads that communicate your value proposition.
Annual Reports
Traditional and classic or innovative and stylish – Your annual report must communicate the mission and vision of your enterprise to its constituents.
Brochures
Your product or service deserves sales material that speaks loudly and effectively. We can help you write copy and find the right design to put your best foot forward.
Business Cards
Does your business card do more than identify you and your company? Most business cards could be far more effective marketing tools – when they’re designed properly.
Business Identity (logo, color palette, stationery, templates)
Just starting out or changing your look and feel? How your company presents itself on paper says volumes to your prospects and customers. Selecting the right colors and fonts can win business for you and convert lookers into buyers.
Copywriting
Direct mail, print ads, brochures, sell sheets – they all need effective writing if you’re to connect with your market. We can help identify your prospect’s hot buttons and write passionate and persuasive copy that builds your bottom line.
Internet Advertising (Google AdWords)
Do you Google? Almost everyone does. Perhaps you found this site through our Google ad. Prospects are searching for you on the Internet right now. Are they finding you? We can help you build your business by “laser–targeting” only those prospects who are searching the web for your products and services.
Logos (illustrations and word marks)
How well does your branding represent you? A logo is the “picture that says a thousand words” about your enterprise and its vision and mission. Translating that vision into a graphic image is one of our specialties.
Media Kits
Do your marketing and promotional materials coordinate or are they a hodgepodge? Are they thrown together into a manila envelope or does a tastefully designed presentation folder garner them the respect they deserve?
Newsletters
Your subscribers probably devour the content in your newsletter; that’s why you create it for them. We can design a newsletter that’s distinctly yours, while enhancing the value of your content.
Presentations (PowerPoint & Acrobat)
How many dreadful PowerPoint slides have you endured? How many have you created yourself? Your presentations should be supporting you while you communicate with your audience and not the other way around. We can design presentation templates that carry forward your branding without overpowering your message.
Website Design & Development
Almost anyone can build a website, and it shows. There’s more to designing an effective site than just writing HTML. We start by translating your branding and message into a design that works visually and supports your image. Web copy has its own nuances, distinguishing it from print. Colors, navigation, type sizes all have to work within the whole. Only then do we start coding.
